70
Total Guests
New York City
Location
Cocktail & Canapés
Event Type
Capital Markets
Client Industry
Venue Finding
RUMA's Service
THE BRIEF
A Sophisticated Setting for Corporate Entertaining
The client wanted to host an exclusive evening reception in New York City for 70 guests.
The brief called for a venue that felt polished and professional, but still sociable enough to encourage conversation and networking.
Privacy, central location and strong hospitality were essential, along with a setting that reflected the client’s professional reputation without feeling overly formal.
The Client Needed
A central Manhattan location
Easy to reach and appropriate for an international professional audience.
Private event space
A dedicated setting where guests could network without competing with the wider hotel environment.
Premium hospitality
Cocktails and canapés delivered in a polished, relaxed format.
The right atmosphere
Sophisticated enough for the brand, but informal enough to support natural conversation.
WHAT RUMA DELIVERED
International Venue Finding With the Brief in Mind
RUMA’s role was to find and secure a venue that matched the client’s guest profile, event format and expectations around privacy and atmosphere.
Because we had already worked with the organisation before, we were able to build on an existing understanding of their preferences and the kind of environment that suited their events.
1
Venue Research
Identifying premium New York venues suited to a 70-guest standing reception.
2
Private Hire
Prioritising spaces that could offer a dedicated setting rather than a shared public environment.
3
Hospitality Fit
Ensuring the venue could support cocktails, canapés and relaxed corporate entertaining.
4
Client-Led Shortlisting
Selecting options around the client’s professional image and previous event preferences.
THE EVENT
Cocktails, Canapés and Conversation
Held on 16 September 2026, the evening was built around one simple idea: creating the right environment for people to connect.
Rather than using a seated format, guests moved freely through the East Wing, enjoying cocktails, canapés and conversation in a more relaxed style of corporate hospitality.
The combination of private hire, luxury surroundings and a central Manhattan setting created an atmosphere that felt elevated without becoming formal
The Times Square EDITION, New York
Set in the heart of Manhattan, The Times Square EDITION brought together contemporary design, luxury hospitality and an unmistakably New York setting.
The hotel’s East Wing was exclusively hired for the reception, giving the group a dedicated space for the evening.
For a client looking to combine privacy with a central location and premium guest experience, it offered the right balance.
The Result
70 Guests
One exclusive Manhattan setting
The result was a polished corporate reception that gave the client a private, premium environment for relationship-building in New York.
The setting worked because it supported the format naturally: guests could move, talk and connect without the evening feeling over-structured.
From London to New York
This event marked RUMA’s second collaboration with the client.
That continuity allowed us to build on an existing understanding of the organisation’s style, audience and expectations while sourcing something appropriate for a completely different market.
